Brand's Role In Advertising Links

New V8(R) Brand Ads Feature Real Stories of "Super Seniors" - MarketWatch

New V8(R) Brand Ads Feature Real Stories of "Super Seniors" MarketWatch - 21 hours ago This is the first time the V8 brand has used real people in its advertising, as opposed to actors. Senior Brand Manager Greg Dolan said the idea of using ...

The Screens Issue Multiscreen Mad Men - New York Times

New York Times

The Screens Issue Multiscreen Mad Men New York Times, United States - 20 hours ago Brands have become transparent, and that’s changed the tone of advertising. Now you have to try to be more authentic — even if it’s just authentically ...

Album Creative Studios Tailors Big Brand Marketing For Small ... - MarketWatch

Album Creative Studios Tailors Big Brand Marketing For Small ... MarketWatch - 15 hours ago ... Album provided the marketing and sales tools needed to launch their brand, including catalogs, collateral, offline and online advertising, and more. ...

Wall Street Journal Invades News York Times' Ad Turf (Update3) - Bloomberg

Wall Street Journal Invades News York Times' Ad Turf (Update3) Bloomberg - 14 hours ago ``They certainly have become a significant part of the advertising mix for luxury brands where they were not before,'' said Pedraza, whose New York research ...

The JM Smucker Company F2Q09 (Qtr End 10/31/08) Earnings Call ... - Seeking Alpha

The JM Smucker Company F2Q09 (Qtr End 10/31/08) Earnings Call ... Seeking Alpha, NY - 19 hours ago The Folgers and Millstone brands along with the Dunkin’ Donuts brand in retail have joined our widely recognized portfolio that includes Smucker’s, Jif, ...